Everlast with Nike Grind on Discovery Channel

May 20, 2010
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Discovery’s Construction Intervention Episode Features Everlast sports surfacing with Nike Grind

Lancaster, PA – Everlast sports surfacing sports surfacing with Nike Grind is proud to announce their association with CONSTRUCTION INTERVENTION, an all-new Discovery Channel series. CONSTRUCTION INTERVENTION follows Charlie Frattini, New York Construction Extraordinaire, and his trusted team of contractors and designers as they find businesses that are in danger of failing due to botched, delayed, or impossible construction jobs and rescue them from their construction woes. Everlast sports surfacing was involved in the construction process for the Inwood Boxing Gym by providing recycled rubber fitness flooring throughout the facility.

Everlast sports surfacing donated nearly 3,000 square feet of 8mm rolled material in the Buff Blue/Grey pattern as well as our zero-VOC, single component polyurethane adhesive, E-Grip III, to the Discovery Channel for the speed build. Manufactured in the U.S.A from recycled SBR tire rubber, proprietary EPDM rubber granules, and pre and post consumer Nike Grind rubber, Everlast sports surfacing features sustainable composition and unmatched design capabilities. Its color palette boasts 55 standard patterns, with unlimited custom color and logo options. In addition, its superior durability and resilient composition make Everlast sports surfacing ideal for a wide range of applications including fitness centers, weight rooms, court surfaces, multi-purpose rooms, and more.

Everlast sports surfacing and its parent company, ECORE International, were excited to partner with the Discovery Channel on this project to rehabilitate an old building and bring it back as a functional and prosperous boxing gym. We are an organization committed to making a positive difference in design and architecture by providing green products for the community,” states Rich Campbell, executive vice president of sales & marketing, ECORE International.

CONSTRUCTION INTERVENTION premiered in April 2010 and new episodes will run through the summer, please visit www.discovery.com for more details.

About ECORE International
ECORE International, manufacturer of Everlast sports surfacing sports surfacing with Nike Grind, has been at the forefront of recycling efforts since its inception in 1989. Twenty years ago, ECORE pioneered the recycled rubber flooring category. Today, as North America’s largest user of recycled scrap tire rubber, ECORE processes more than 80 million pounds of scrap tire rubber each year and helps to conserve more than one million barrels of oil in the process to convert pliable treads into durable product solutions for commercial, industrial, and architectural applications.

About Nike Grind
Nike Grind is the raw material resulting from the recycling of athletic shoes collected through Nike’s Reuse-A-Shoe program and from the recycling of scrap materials left over from the manufacture of Nike footwear. To date, more than 25 million pairs of athletic shoes and more than 30,000 tons of manufacturing scrap have been recycled through this first-of-its-kind program, which originated in 1990. Engineers have found uses for Nike Grind in high-quality sports surfaces as well as in new Nike products including numerous lines of footwear, All Conditions Gear (ACG) apparel and Nike Retail stores. Nike has partnered with market-leading sports surfacing companies who use Nike Grind in the manufacture of tennis and basketball courts, running tracks, athletic fields, playgrounds and fitness room flooring.